POP in this context means Point Of Purchase, which is to say, the location where a purchase occurred.
The simple answer is: the installation and setup just about everything you can see and feel in a retail store while shopping.
Every display, sign, fixture, shelf, kiosk, cabinet, checkout and fitting room needs to be installed in a retail environment. Typically it is done by a merchandising services company. We are hired to execute retail merchandising programs that are designed by and for retailers and consumer package goods manufactures.
For example, when a national cell phone retailer launches a new model of phone, they need a company with nationwide reach to install a new display for their latest phones and hang new sales posters and graphics to the walls and windows. Teams of merchandising representatives are sent to each store on a predetermined schedule to perform the work. They are usually in a store for only a few hours but the new merchandising materials are ready for shoppers when they leave.
Another example would be a store remodel. Most large retailers remain in the same location for many years. Periodically, they will give the store a visual merchandising facelift to freshen up the store environment. Store designers and visual merchandisers team up to create an extensive plan to remodel the store. A merchandising services company will come into the store for an extended period of time and remove old fixtures and displays. They will then install all new fixtures and shelving, install new displays and perform a "product set" throughout the store. A product set is the actual placement on the shelf or display according to specific diagram, commonly called a planogram. Once completely executed, the new store will match the design.
These are just a few of the capabilities an experienced merchandising services company can provide.
Jess M. Brallier-an award-winning book publisher, best-selling author, and web publisher-is currently Publisher and General Manager of Family Education Network (a Pearson company), a leading online publisher for:
Reference readers www.Infoplease.com
Kids/Students www.Funbrain.com www.FactMonster.com www.Poptropica.com. During his diverse twenty-five-year book-publishing career, Brallier has held various positions at Little Brown, Harcourt Brace Jovanovich, Addison Wesley, and Penguin. He has worked with such talents as Bailey White, William Shirer, Ansel Adams, Tracy Kidder, William Least Heat Moon, Berkley Breathed, William Manchester, Norman Mailer, Jeff Kinney, and T. Berry Brazelton. Brallier founded the children's publishing imprint, Planet Dexter (Penguin), which published best-selling books and secured scores of book club, electronic, foreign, TV/video, exhibit, serial, and merchandising licenses. Its content was praised by kids, parents, and teachers and recognized with numerous awards from the American Library Association, Learning Magazine, and Parents' Choice. Of the more than thirty published books that Brallier authored, half are adult titles and half children's books. He often speaks and lectures on the subject of publishing and writing, has served on the faculty of both The Howard University Book Publishing Institute and Emerson College; and as an evaluator for The Radcliffe (Columbia) Publishing Course. Brallier won book publishing's LMP Individual Achievement Award in recognition of his marketing campaign for three New York Times best sellers: Reinventing Government by David Osborne, Mama Makes Up Her Mindby Bailey White, and Touchpointsby T. Berry Brazelton. He has served on P.E.N. panels, lectured at Harvard, and spoken at numerous writers conferences. Brallier is a graduate of the University of Pittsburgh (B.A.) and Boston University (M.S.). He resides in Massachusetts, with his wife and children. Books by Jess Brallier:
Presidential Wit and Wisdom: Maxims, Mottoes, Sound Bites, Speeches, Asides, and) Memorable Quotes from America's Presidents with Sally Chabert (Viking)
Celebrate America with Sally Chabert (Penguin Group)
Y2Kids: Your Guide to the Millennium (Penguin Group)
Who Was Albert Einstein? (Penguin Young Readers Group)
Going, Going, Gone: This Book Disappears! (Penguin Group)